Propmodo, a trade technology publication for commercial real estate owners and landlords, offered Storefront an opportunity to contribute an article about pop-up stores this holiday season. Wired Island crafted content for the client to offer their expertise on the changing commercial real estate environment. Retailers and brands are no longer willing or able to commit to the 5 to 10 year leases that are typical of commercial real estate.
Storefront offers an opportunity for these space owners to be a partner to brands who are leading the way in experiential retail and draw attention and revenue to an otherwise empty property. One Storefront client and broker for a popular Soho location, said that Storefront's client list as been nothing short of phenomenal and an instrumental marketing strategy towards his goal of securing a long term tenant.
Storefront is constantly turning out relevant content for their retail and commercial estate customers through their blog, Storefront Magazine. With an experienced, well rounded team of experts, and a flow of unique and successful client pop-up stores, there are always great topics to write about. Wired Island helped the client maintain their high level of posting frequency by assisting with content for articles. Our team regularly interviewed and worked with Storefront clients to learn about their experience with Storefront, goals and successes, and to formulate a plan to promote the pop-up and Storefront's services through earned and owned channels. Promoting Superfine! Art Fair helped to show the different ways brands use Storefront, not just typical stores to shop in.
Opening a store, even just a temporary one, can seem like a daunting and expensive undertaking. However, Storefront works with brands of all sizes and budgets. In fact, our recent survey revealed 44% of respondents that have opened a pop-up spent less than $5,000. One goal in our PR campaign for Storefront, was to make sure the small business and entrepreneur community knew this resource was available to them. Storefront is a resource not only for browsing spaces hassle free, but is truly a partner to brands, providing their experience and advice along the entire process. We crafted this advice into a contributed article from Storefront's CMO to small business owners on a budget.
We are excited to report Wired Island is growing. We've had a productive year with our B2B technology clients and are looking to expand our team. To keep up with our new business opportunities, daily work and communication strategies on behalf of Wired Island, we are looking for an entry level associate to join our team. This is a great opportunity to learn the ropes of a dynamic and fast-paced industry. We are looking to partner with a freelancer who could be available 10-20 hours a week and has a demonstrated knowledge and some experience in these key areas:
This is an excellent opportunity for a student or recent grad to gain experience in a range of marketing communication strategies while working with a global client base. We are a small team and treat our partners and clients like family. We are looking for someone who is organized and can operate effectively and autonomously. We hope to make a lifelong connection, no matter how long we work together. Perks include somewhat flexible hours on a hybrid model, company sponsored happy hours, and some of the cutest assistants in the biz. If this sounds like you or someone you know, please contact us.
Some of the tasks and responsibilities would include:
For 2020 being the longest year ever this summer is flying by. We continue to feel grateful for our work and the success and resiliency of our clients. This resiliency is highlighted in many ways, but being able to quickly shift to full remote work is certainly one of them.
We brainstormed with our client at Back Market early on in the shutdown about how they were keeping their unique, "rebels-with-a-cause", culture alive with their now 250+ totally remote workforce. The co-founders had a unique viewpoint that even though they were doing some pretty cool, hip, remote bonding initiatives, they don't believe that is what is powering their remote employees. When it comes to keeping employees motivated, engaged and happy, it really boils down to the driving force behind the company. Having a strong, society-impacting mission as a company has continued to motivate and bring employees together even if they can't be face to face.
Wired Island worked with the client to craft this contributed article and find it a home. We hope you enjoy this valuable lesson in employee engagement.
Wired Island has been retained by a leading global advisory firm that specializes in helping SMEs and mid-cap companies with cross-border investments and international expansion. Our newest client, Altios International has come to us for assistance in articulating their value proposition through compelling content. Altios sees a globalized world as an infinite source of sustainable growth by connecting local markets, people and cultures. We are happy to be working with Altios and its international client base.
With more than 25 offices around the world, Altios provides a unique value to companies looking to grow internationally. Altios serves organizations in all stages of international expansion, from market research to set up and investment. Through initial sourcing sessions with Altios directors and clients, we learned about the values that set Altios apart from other service providers. Altios believes that a long-term international expansion strategy relies on the ability to «Think local and Act global ». In every country where Altios operates it has deep local roots so they know the markets, people and cultures inside and out. A key benefit that Altios provides - in addition to a wide range of services - is an expansive international network in-tune with local markets and a customized approach to client service. Altios strives to develop win-win partnerships with its clients through a shared focus on entrepreneurship and profitable growth. Altios is helping businesses address their logistical and operational needs during an international expansion so that the client can focus on what they do best.
This is just one of the key messages and stories that Altios has hired Wired Island to capture and tell. With a wealth of success stories and international expertise, Wired Island will help Altios articulate its unique value to international clients.
If you would like to learn more about how Wired Island can help with your content creation and strategy, visit our services page.
We may take for granted the way we interact with our devices, but Synaptics doesn't. Synaptics (SYNA), is a leading developer of human interface technology that we find in many of the consumer electronics products we use every day. The screen pinch to expand a photo on our phone, the "hey" voice command to activate Siri and the facial and fingerprint recognition to access our devices are all features enabled by this $1.7 billion semiconductor company's technology. For three decades, Synaptics' human interface solutions have been enabling us to engage with our devices in innovative and intuitive ways.
Synaptics innovative interface and display solutions are deployed in end-user products around the world, making the leadership team a wealth of insight into the future of our everyday technology. Wired Island has been working with the execs at Synaptics to harness this insight, particularly for contributed opportunities. Two of Synaptics' Senior Vice Presidents were selected to regularly contribute to the Forbes Technology Council. We worked with them to create content around the future of IoT and the evolution of perceptive intelligence and then coordinated topics, details and feedback with the Forbes editors. We also helped Synaptics repurpose this narrative for its blog and social. The bylined article gave the client the opportunity to present its unique value add in the future of consumer electronics, IoT and Edge AI.
"A new generation " indeed, ecosystem " of devices, will be driven by interfaces that perceive your wants and needs. Welcome to the future of IoT and perceptive intelligence, where user interaction is optional and contextual awareness is machine learning enabled. When devices transition from collecting and transferring information to using that information intelligently on their own, computing has become ambient."
Wired Island also helps develop content to reach Synaptics' more technical audiences in the engineering community, with in-depth articles targeting specific application areas and end markets. A sampling of articles we have assisted in the development and placement of include:
EE Times, Electronic Design, Information Display, Streaming Media and Electronic Products
Retail TouchPoints, an online trade publication for retail executives, tapped Storefront for their Executive Viewpoints section. Wired Island secured the opportunity and created content to position Storefront as an expert in the industry. The article takes a unique look at the changes retail is seeing as it relates to the trends in the larger economy and other sectors. The bylined article gave the client the opportunity to present their unique value add among the intersection of retail trends to other industry experts and key players.
Wired Island works with Delair on an extensive content development program, much of it featuring case studies of successful use of its drones in commercial enterprises. We recently documented the use of a Delair solution by surveying firm Crafton Tull and the asset developed became the cornerstone for a sponsored content program in the top-tier surveying journal xyHt, as well as a presentation the customer delivered at a key industry event.
Read the Full Article Here >
The success of Storefront and their clients make it evident that things are changing in retail. The Wired Island team collected many great stories to tell by connecting with Storefront clients, and learning their goals and results of their pop-up stores. However, we wanted to take this one step further by adding some data to these anecdotal stories. Unable to find any current studies of the pop-up industry, the team decided to create a survey to study what industries were using short term retail, what were their reasons for doing so, were they successful, and other retail industry insights. We knew we needed to have third party assistance and validation for this study, and it just so happened that a college not too far from the current Wired Island HQ has a Department of Retail. Mark Rosenbaum, Fulbrighter, Professor, and Department of Retailing Chair at the University of South Carolina advised the team on question creation, collection and analysis, lending an experienced and academic lens to the research. Wired Island coordinated the creation and launch through the survey platform, including the design and distribution of an email campaign.
With nearly 600 respondents, the survey found that more than 80 percent of the respondents who had done at least one pop-up indicated the activation was a success, and 58 percent said they would be likely to do another one. An interesting finding was that sales was not the main goal for the majority of these stores, unlike traditional brick & mortar operations. Instead, new metrics such as social media engagement, web site traffic and enhancing customer relationships are the primary reasons to do a pop-up. While an increase in sales wasn't a top reason to do a pop-up, it was still considered an important result, finishing just behind "improve market visibility" which was cited by slightly more than half of the respondents as the most important result.
Armed with these new insights, Storefront and Univ. of SC organized a webinar to give a full analysis of the study. Wired Island crafted a media relations campaign to share the findings, promoting the webinar and Storefront as an expert in the space. Supporting content development included a press release and infographic. The study was well received among webinar attendees and press, including a feature in Business Insider and other trade publications.
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