We are excited to report Wired Island is growing. We've had a productive year with our B2B technology clients and are looking to expand our team. To keep up with our new business opportunities, daily work and communication strategies on behalf of Wired Island, we are looking for an entry level associate to join our team. This is a great opportunity to learn the ropes of a dynamic and fast-paced industry. We are looking to partner with a freelancer who could be available 10-20 hours a week and has a demonstrated knowledge and some experience in these key areas:
This is an excellent opportunity for a student or recent grad to gain experience in a range of marketing communication strategies while working with a global client base. We are a small team and treat our partners and clients like family. We are looking for someone who is organized and can operate effectively and autonomously. We hope to make a lifelong connection, no matter how long we work together. Perks include somewhat flexible hours on a hybrid model, company sponsored happy hours, and some of the cutest assistants in the biz. If this sounds like you or someone you know, please contact us.
Some of the tasks and responsibilities would include:
The success of Storefront and their clients make it evident that things are changing in retail. The Wired Island team collected many great stories to tell by connecting with Storefront clients, and learning their goals and results of their pop-up stores. However, we wanted to take this one step further by adding some data to these anecdotal stories. Unable to find any current studies of the pop-up industry, the team decided to create a survey to study what industries were using short term retail, what were their reasons for doing so, were they successful, and other retail industry insights. We knew we needed to have third party assistance and validation for this study, and it just so happened that a college not too far from the current Wired Island HQ has a Department of Retail. Mark Rosenbaum, Fulbrighter, Professor, and Department of Retailing Chair at the University of South Carolina advised the team on question creation, collection and analysis, lending an experienced and academic lens to the research. Wired Island coordinated the creation and launch through the survey platform, including the design and distribution of an email campaign.
With nearly 600 respondents, the survey found that more than 80 percent of the respondents who had done at least one pop-up indicated the activation was a success, and 58 percent said they would be likely to do another one. An interesting finding was that sales was not the main goal for the majority of these stores, unlike traditional brick & mortar operations. Instead, new metrics such as social media engagement, web site traffic and enhancing customer relationships are the primary reasons to do a pop-up. While an increase in sales wasn't a top reason to do a pop-up, it was still considered an important result, finishing just behind "improve market visibility" which was cited by slightly more than half of the respondents as the most important result.
Armed with these new insights, Storefront and Univ. of SC organized a webinar to give a full analysis of the study. Wired Island crafted a media relations campaign to share the findings, promoting the webinar and Storefront as an expert in the space. Supporting content development included a press release and infographic. The study was well received among webinar attendees and press, including a feature in Business Insider and other trade publications.
Optomec recently attended RAPID-TCT, the leading industry event for additive manufacturing in North America. Tradeshows are an important element of the marketing strategy at Optomec and one that gives the company an opportunity to connect with customers and show off their technology in real time. Getting a machine to the show is no small task so we knew we needed to help Optomec get the most of its efforts. Industry events are overwhelming for both the vendors exhibiting and the customers and prospects walking the floor. We knew we needed to have sharp, streamlined messaging so that visitors to Optomec's booth would get a clear picture of what's new and different. We helped Optomec plan its presence at the show by defining the messaging and developing marketing materials specifically for this event. The messaging was reinforced on the website, via the company's social channels, and in our media relations efforts. We managed all the public relations activities including distributing the press release, securing pre-show coverage, meeting press contacts at the event and follow up coverage in key vertical and trade press. Following the event, we coordinated lead nurturing campaigns to help streamline the sales process.
Back Market is all about saving you money and saving the planet one device at a time. So it's safe to say that the annual Apple events, where the company releases and manufactures millions of new devices, comes with a bit of dismay among the French start-up. However, this year they appeared to not be the only ones. A large chunk of the coverage around the new iPhones was lackluster at best. Back Market came to Wired Island to formulate a plan to give this message legs : The iPhone 6s is still one of the best smartphones around. It contains and represents the last round of real innovation and features we love like a beautiful retina display and camera, touch ID, and a head phone jack. The slowing of innovative feature releases, and rising of iPhone prices, made this a pretty strong argument.
The Wired Island team created a campaign to capitalize on this buzz and messaging around consumers and influencers. In addition to a successful media relations campaign, the team incorporated the #heretostay campaign into Back Market's Twitter content. We convinced the team to pour even more gasoline on the fire with a paid Twitter campaign. With just $100 and supporting video content, impressions nearly doubled for overall tweets compared to the previous month. Average engagement across the campaign was 2.7%, up from 1.2% the previous month. Even with a small paid budget, Wired Island was able to greatly amplify the reach of various well performing #heretostay tweets and the Back Market profile.
With the amount of coverage and conversations around this particular Apple release, Wired Island was able to successfully intertwine Back Market's messaging through a balanced "PRocial" approach. Read more about our social media and other digital marketing services here.
Prophesee attends VISION, the world's leading trade fair for machine vision, every other year to meet with potential customers, investors, journalists and other industry experts. The client worked with Wired Island on their goal of securing meetings during the show, and collecting leads through a new social strategy. Prophesee had a budget to test on their first round of social media advertising.
Wired Island worked with the client to create and schedule posts across their Twitter and LinkedIn accounts starting about a month before the show and wrapping up the week after with some post-show follow up. The team researched and determined targeting on both platforms, and which posts should be initially boosted. On Twitter, overall engagement was 2.6% average across both organic and paid campaigns, and impressions we're up over 20,000 from the previous month. Spreading the boosted posts throughout the campaign also lead to a slight bump in organic activity, followers, and profile visits.
The LinkedIn marketing campaign followed a similar schedule of posting before and after the show, while mixing in organic content. The pre-show campaign included the use of LinkedIn Lead Gen Forms where Prophesee could collect contact information for meetings without asking the users to leave the platform. Engagement with the paid and organic posts averaged 2.29%, with a large bump in impressions during the week of the show. The Prophesee LinkedIn page also gained nearly 100 new followers.
For more information on how Wired Island can help with your LinkedIn and Twitter marketing campaigns, visit our services.
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