As we continue to navigate these strange times, we wanted to take a minute to recognize the tech industry's resilience. Hospitality and tourism are at the heart of the Lowcountry and that is not going to change, but this pandemic has given many of our business and government leaders pause to evaluate the need for economic diversity. Mike had the opportunity to share these important points and opportunities with The Post & Courier last week.
We are excited to report Wired Island is growing. We've had a productive year with our B2B technology clients and are looking to expand our team. To keep up with our new business opportunities, daily work and communication strategies on behalf of Wired Island, we are looking for an entry level associate to join our team. This is a great opportunity to learn the ropes of a dynamic and fast-paced industry. We are looking to partner with a freelancer who could be available 10-20 hours a week and has a demonstrated knowledge and some experience in these key areas:
This is an excellent opportunity for a student or recent grad to gain experience in a range of marketing communication strategies while working with a global client base. We are a small team and treat our partners and clients like family. We are looking for someone who is organized and can operate effectively and autonomously. We hope to make a lifelong connection, no matter how long we work together. Perks include somewhat flexible hours on a hybrid model, company sponsored happy hours, and some of the cutest assistants in the biz. If this sounds like you or someone you know, please contact us.
Some of the tasks and responsibilities would include:
For 2020 being the longest year ever this summer is flying by. We continue to feel grateful for our work and the success and resiliency of our clients. This resiliency is highlighted in many ways, but being able to quickly shift to full remote work is certainly one of them.
We brainstormed with our client at Back Market early on in the shutdown about how they were keeping their unique, "rebels-with-a-cause", culture alive with their now 250+ totally remote workforce. The co-founders had a unique viewpoint that even though they were doing some pretty cool, hip, remote bonding initiatives, they don't believe that is what is powering their remote employees. When it comes to keeping employees motivated, engaged and happy, it really boils down to the driving force behind the company. Having a strong, society-impacting mission as a company has continued to motivate and bring employees together even if they can't be face to face.
Wired Island worked with the client to craft this contributed article and find it a home. We hope you enjoy this valuable lesson in employee engagement.
Wired Island has been retained by a leading global advisory firm that specializes in helping SMEs and mid-cap companies with cross-border investments and international expansion. Our newest client, Altios International has come to us for assistance in articulating their value proposition through compelling content. Altios sees a globalized world as an infinite source of sustainable growth by connecting local markets, people and cultures. We are happy to be working with Altios and its international client base.
With more than 25 offices around the world, Altios provides a unique value to companies looking to grow internationally. Altios serves organizations in all stages of international expansion, from market research to set up and investment. Through initial sourcing sessions with Altios directors and clients, we learned about the values that set Altios apart from other service providers. Altios believes that a long-term international expansion strategy relies on the ability to «Think local and Act global ». In every country where Altios operates it has deep local roots so they know the markets, people and cultures inside and out. A key benefit that Altios provides - in addition to a wide range of services - is an expansive international network in-tune with local markets and a customized approach to client service. Altios strives to develop win-win partnerships with its clients through a shared focus on entrepreneurship and profitable growth. Altios is helping businesses address their logistical and operational needs during an international expansion so that the client can focus on what they do best.
This is just one of the key messages and stories that Altios has hired Wired Island to capture and tell. With a wealth of success stories and international expertise, Wired Island will help Altios articulate its unique value to international clients.
If you would like to learn more about how Wired Island can help with your content creation and strategy, visit our services page.
We may take for granted the way we interact with our devices, but Synaptics doesn't. Synaptics (SYNA), is a leading developer of human interface technology that we find in many of the consumer electronics products we use every day. The screen pinch to expand a photo on our phone, the "hey" voice command to activate Siri and the facial and fingerprint recognition to access our devices are all features enabled by this $1.7 billion semiconductor company's technology. For three decades, Synaptics' human interface solutions have been enabling us to engage with our devices in innovative and intuitive ways.
Synaptics innovative interface and display solutions are deployed in end-user products around the world, making the leadership team a wealth of insight into the future of our everyday technology. Wired Island has been working with the execs at Synaptics to harness this insight, particularly for contributed opportunities. Two of Synaptics' Senior Vice Presidents were selected to regularly contribute to the Forbes Technology Council. We worked with them to create content around the future of IoT and the evolution of perceptive intelligence and then coordinated topics, details and feedback with the Forbes editors. We also helped Synaptics repurpose this narrative for its blog and social. The bylined article gave the client the opportunity to present its unique value add in the future of consumer electronics, IoT and Edge AI.
"A new generation " indeed, ecosystem " of devices, will be driven by interfaces that perceive your wants and needs. Welcome to the future of IoT and perceptive intelligence, where user interaction is optional and contextual awareness is machine learning enabled. When devices transition from collecting and transferring information to using that information intelligently on their own, computing has become ambient."
Wired Island also helps develop content to reach Synaptics' more technical audiences in the engineering community, with in-depth articles targeting specific application areas and end markets. A sampling of articles we have assisted in the development and placement of include:
EE Times, Electronic Design, Information Display, Streaming Media and Electronic Products
The opportunity for additive manufacturing in repair applications is significant. Corrosion and wear cost the US economy $300 billion per year, and of that the global commercial aviation industry spends almost $100 billion annually on repair.
Wired Island worked with Optomec to announce its acquisition of Huffman, a trusted supplier of machining systems for metal part production and repair. With the Huffman acquisition, Optomec aims to expand the use of its LENS additive manufacturing solutions to the world's leading gas turbine manufacturers. Optomec wanted to communicate that this was a positive move for both Huffman and Optomec customers and to the industry in general as it will help drive greater adoption of cost-effective repairs for mainstream industrial applications. The results show that the messages resonated.
Here are some of the trade publications that capture the meaning and significance of this announcement: Additive Manufacturing and 3DPrint.com.
Does your team need communication consulting on an upcoming acquisition or announcement? Read more about how Wired Island can help on our media relations page.
It has been an exciting six months for our client Prophesee. Last Fall we announced a new round of funding and the launch of Prophesee's first off-the shelf product, the Metavision sensor. Both announcements garnered significant press coverage which we helped amplify via Prophesee social media channels.
In February, continuing to build on this momentum, Prophesee announced a development partnership with Sony that combined Sony expertise in advanced 3D stacking CMOS manufacturing process technology and Prophsee's unique event-based vision technology resulting in the industry's smallest pixel size and highest HDR performance for this type of sensor.
The team was excited to announce this breakthrough, which was presented at a prestigious industry conference, ISSCC, The news that an industry giant such as Sony sought out Prophesee as a partner to expand Sony's presence in the sensor industry, where it already dominates, speaks to the growing status of Prophesee as a leader in vision sensing and processing (which targets industrial automation, robotics, autonomous vehicles and other machine vision-enabled applications). Wired Island worked closely with the client to best communicate this in a way that honored both business' ambitions, the terms of the partnership and Sony's stringent communications guidelines.
Wired Island briefed key trade, tech and mainstream targets and also worked with Sony to pitch a Japanese version of the release to key outlets in the company's home country such as Nikkei. The news was featured in prominent French publications such as Le Figaro and L'Usine Digitale, as well as some top English-speaking outlets such as EE Times, IMVE, IEEE Spectrum, Embedded.com, Electronics Weekly, and Ubergizmo.
It seems like we are all seeking stories with positivity and a silver lining these days and with April being earth month, we figured this is the perfect tie to highlight a recent campaign from Back Market who literally found a silver lining in e-waste. Earlier this year, the refurbished electronics marketplace, partnered with NoWa, to launch G.OLD, a sustainable jewelry collection crafted with metals mined from discarded phones. The G.OLD line was created by Dutch designer Eva Schreuder for NoWa, a jewelry company that uses gold and silver extracted from old cell phones to create unique pieces that promote a "conscious connection."
The goal of the campaign was to prompt conversations among influencers and customers about e-waste. Launched just in time for Valentine's Day, Back Market asked consumers to show the planet a little love too.
Wired Island worked with Back Market to highlight this story via a multimedia news release using the reportable platform. Reportable enabled us to present this news in a more visual way by making the video and image assets easily shareable with journalists and other influencers.
This resulted in high-quality stories in Forbes, Android Authority, and Grist. The reportable news release helped increase the efficiency of the campaign, by giving journalists all the information they needed (in a visually compelling way) to write a story. The campaign also allowed us to make new important connections with journalists who had not previously worked with the Back Market team. As we hoped, the interviews lead to deeper discussions around Back Market's mission to foster a more circular economy, in addition to getting attention for the G.OLD jewelry line. The success of the launch encouraged the companies to partner again - so look out for more to come.
Just before the pandemic hit, our client Back Market got a big boost from investors to the tune of $120 million. This milestone announcement was one we were excited to release but because of the shut down around COVID-19, we decided to hold off for a few weeks. The waiting paid off. Wired Island worked with Back Market's international PR teams to coordinate the latest funding round announcement, this one led by global icons Goldman Sachs, Aglaé Venture and Eurazeo Growth. We saw this as a major endorsement of Back Market's hard work and dedication to supporting the circular economy model and a big opportunity to communicate Back Market's vision. We helped develop a strategic communication plan for the announcement, which included emphasizing the fact that Back Market was seeing exponential growth in part due to COVID-19 related demand. This double whammy of triple-digit funding and triple-digit growth during Covid-19 provided a great hook to reach top tier outlets and secure quality coverage.
While the large funding number and investor names helped to catch the eye of many journalists, we found that Back Market's growth trends we're equally, if not more, interesting to the press. As many people shifted to working and learning from home, the marketplace saw a spike in demand for laptops and other electronics. This led to some interesting discussion points around how COVID-19 has disrupted the tech device industry, and how we can do better post-pandemic. Like many PR pros, we have been thoughtfully and strategically navigating our outreach during this COVID-19 dominated news cycle. Fortunately, in addition to this significant news we could also offer our client as an important solution and thoughtful leader.
Wired Island managed press outreach and interviews in the US and beyond, while coordinating overlap in contacts and key outlets with the international team. We secured coverage in key tech and start-up outlets such as VentureBeat, Sifted, and TechCrunch, and top business publications including Business Insider and Fortune. Additionally, a few trade publications took interest such as Retail Tech Innovation Hub and BusinessGreen. The announcement also presented an opportunity for Back Market to discuss their larger issues around fair tech with outlets like Cheddar and Medium's OneZero. Finally, we were psyched to see Back Market's reach further syndicated in highly engaged newsletters The Hustle, Inside Venture Capital, and Business Insider's 10 things in tech you need to know today.
Hurricane season is always a tricky and difficult time. All the preparation and worry before the storm, and the follow up after can be costly - both in terms of time and money. Fortunately, so far this year, our hurricane distraction factor has been low and we are happy to report that the Wired Island team came out fairly unscathed by Dorian. We experienced a few down trees and high water levels, as did most of the Lowcountry. In fact our very own Mike Sottak was on the scene to give an update to the local Live 5 News teams. We frequently help our clients prep for interviews, but don't often find ourselves on the other side of the camera! After a few power outages and a couple days of clean up, we are happy to be back to business as usual.
Unfortunately, our friends in the Bahamas however, we're not as lucky. The reports and images coming out of the islands are devastating. As Islanders, our heart goes out to all those who were in Dorian's destructive path. Many lost everything and it is truly hard to comprehend how to go on from that. This type of event can also make those who were not impacted feel overwhelming and helpless when thinking about how to help. So much needs to be done. That is why we wanted to share a few ways you can help make a difference. Here are just a few of the great fundraisers and organizations we are hearing about in the Charleston area and beyond that will benefit the people in the Bahamas who lost so much. We know any small amount can help. Thanks for taking a look, and send us a note if you know of any others.
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