Wired Island client Delair received some great coverage in the international business media, Bloomberg, recently. The story showcased innovative uses of commercial drones and Delair was prominently featured with interviews, photographs and a video. The article was syndicated worldwide and received multiple additional placements in top tier press.
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Glossy, a leading fashion and beauty magazine, covered the impact of pop-up stores on the hair care industry. Through research and very customized pitching, Wired Island secured our client as a resource for the article, as well as an interview with Storefront customer Amika who utilized Storefront to find and launch their first pop-up store. The article took a look at the brand's strategy and the importance of physical retail for the digital native brand, a key pillar in the Storefront customer messaging. The client was quoted describing the process of identifying goals and matching up spaces; this concierge service is a top perk and differentiator for Storefront customers.
Wired Island introduced The Washington Post's tech columnist to Back Market in early 2019, during the release of their certified pre-owned collection. After a short conversation with our client, the journalist reached back out to arrange a review. Not only was Back Market included with major brands such as Apple, eBay, and Amazon, the headline and introduction to the article included much of the client's value and cause messaging around reducing waste.
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Cheddar TV, a live-streaming business network, interviewed our client live from the floor of the New York Stock Exchange. In addition to being available on the streaming feed, the interview resulted in two different video recaps watched by their audience of saavy start-ups and businessmen and women. The interviewed covered Back Market's exponential growth and success in the US, as well as their overall mission to reduce e-waste and educate consumers on their reliable refurbished options.
Delair, well known for its expertise in fixed wing unmanned aerial vehicles (UAVs) or drones, recently launched a new software platform that provides customer even more information and analysis of the data the drones collect. Delair focused on commercial use of drones, so companies in industries like oil and gas, utilities, agriculture and construction rely on their solution to efficiently survey, map and gather business critical information about the assets. The new platform was featured in an article in Venture Beat magazine which talked about the fundamental shift happening in the commercial UAV industry toward more emphasis on software.
In a campaign that allowed Wired Island to get more acquainted with the Charleston area regional journalists, representatives from the Sophia Institute were secured for an interview with WCBD News 2 Midday. This placement was a result of a pro-bono campaign to promote the event Women Rising! hosted by The Sophia Institute. Wired Island helped get the word out about the event and the important work the Institute is doing through earned, owned and paid communications campaigns.
Riding the wave of buzz from our client, Back Market, being named one of Fast Company's World's Most Innovative Companies for 2019, Wired Island jumped into action to continue the conversation with the publication's editors. Fast Company, known for always being on top of the latest tech and lifestyle trends, is a top target for the client as it reaches a savvy and informed reader base. Securing coverage in Fast Company would significantly raise the profile and stature of Back Market in the US - a new market for the company. With the name recognition from the award, we had the opportunity we needed to go back and pitch the editor on taking a closer look at Back Market and its mission. The resulting article not only covered the benefits of buying from their marketplace, but it elevated the company and its founders and true innovators and trend-setters. The article was featured in the September 2019 print issue and appears on-line.
WWD, a leading business and trade magazine for the fashion and beauty industry, covered the growing importance of pop-up stores as a tool for brands and retailers. Wired Island secured our client as a resource for the article, as well as an interview with Storefront customer Rue Saint Paul who utilized Storefront as a resource to find and launch their pop-up store. The article positioned Storefront as an industry leader siting its over 10,000 listing in 30 cities worldwide. The article offered multiple reasons brands are using Storefront and pop-up stores including increased awareness, flexibility, cost, and engaging customer experiences.
Machine Design's two-part feature on 3D Printing Trends in Manufacturing, highlights how companies are using 3D printing in novel ways to increase and improve production. Optomec is cited as an example of the innovation process necessary to stay on the leading edge.
Prophesee attends VISION, the world's leading trade fair for machine vision, every other year to meet with potential customers, investors, journalists and other industry experts. The client worked with Wired Island on their goal of securing meetings during the show, and collecting leads through a new social strategy. Prophesee had a budget to test on their first round of social media advertising.
Wired Island worked with the client to create and schedule posts across their Twitter and LinkedIn accounts starting about a month before the show and wrapping up the week after with some post-show follow up. The team researched and determined targeting on both platforms, and which posts should be initially boosted. On Twitter, overall engagement was 2.6% average across both organic and paid campaigns, and impressions we're up over 20,000 from the previous month. Spreading the boosted posts throughout the campaign also lead to a slight bump in organic activity, followers, and profile visits.
The LinkedIn marketing campaign followed a similar schedule of posting before and after the show, while mixing in organic content. The pre-show campaign included the use of LinkedIn Lead Gen Forms where Prophesee could collect contact information for meetings without asking the users to leave the platform. Engagement with the paid and organic posts averaged 2.29%, with a large bump in impressions during the week of the show. The Prophesee LinkedIn page also gained nearly 100 new followers.
For more information on how Wired Island can help with your LinkedIn and Twitter marketing campaigns, visit our services.
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