Botify’s Adrien Menard lays down five steps to holiday sales bliss

Developing an effective SEO strategy does not have to be difficult, but it does take time. With Black Friday, Cyber Monday and the holiday shopping season rapidly approaching you will want to optimize your ecommerce website now to drive more traffic when the shopping floodgates open.

While paid search, email marketing, social commerce, and other channels are vital to a company’s success, organic search is still the most significant driver of traffic and revenue for a website (83% of buyers use search before they begin shopping).

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New phone time comes for us all. Whether through age, damage, market competition or otherwise, our mobile devices inevitably lose their luster, and so comes the point when they need to be retired to make way for new blood.

Finding a new phone is a difficult proposition, there have never been so many new options to choose from, and finding the right one can become an overwhelming obsession. But what if the right phone isn’t in fact new?

Last year’s flagship devices will often offer better performance in almost all categories (camera, power, display, battery etc) than mid-range competitors launched the year after, and at a very similar price point. So why doesn’t everyone buy old?

 

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Here’s why you should buy certified renewed or refurbished smartphones

With new phones like the iPhone 13 and Pixel 6 either now available or soon-to-be released, the debate around the financial and environmental costs of buying smartphones rages on. Of course, some people will still need new phones every year, and others may just be getting their first phone. There are attendant issues with the annual upgrade cycle that affect your wallet and our planet, and certified renewed or refurbished phones are becoming more popular as a way to offset effects on both.

 

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Buying a refurb can save you a bunch of money, but buying from the right place will save your sanity.

There's a huge market for refurbished iPads and with a new classic iPad out now, as well as a new iPad Mini, that market's only going to get bigger.

Generally speaking, something that's refurbished -- a refurb for short -- is a used product that's been tested or otherwise reconditioned by the manufacturer or a third party for resale. It could be something that was returned under warranty for a defect, or maybe its box was damaged in shipping, or it was a retail floor model used for demonstrations.

Going the refurb route can not only save you money compared with new models, but you can also get cheap older iPads that might no longer be available, but still meet your needs. Plus, it keeps perfectly good tech out of landfills.

 

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Can We Evolve from the Chip Shortage to Better Supply Chains and Consumption Habits?

As the global chip shortage drags on and demand for electronics exceeds supply, we hope that the market for refurbished electronic devices and a circular economy will gain more traction.

By now you have likely heard of the global microchip shortage or been impacted by it somehow. Chances are anything you bought online in the past year, especially if it was an electronic device, cost more and took longer to deliver. That is because microchips (aka semiconductors) are necessary at so many points along the electronics supply chain. Much of the focus has been on the fact that the manufacturing stage of our personal electronic devices is chip intensive; but the logistical side needs to be considered, as well: Cars, boats, planes, trains, delivery trucks — all motorized vehicles rely on microchips to get your order to you. It really makes you think differently when you go to buy a new laptop or phone.

 

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Avery Design has quietly been providing critical technology used by chip developers to verify their designs for the past 20 years. This engineering-focused tech company has earned the trust of some of the world’s leading electronics and semiconductor company with its portfolio of Verification IP and supporting tools. Wired Island has started working with Avery to raise their profile through PR, events, content and a new look. Check out their updated logo and web site at www.avery-design.com.

Botify SEO Platform Helps Brands Navigate Organic Search Rankings

Unless you are deeply rooted in the inner workings of internet search engine rankings, you may not know that organic search exists and differs from other search engine results. Take heart. You belong to a rather large club of unenlightened members on this technology.

With the right inquiries, though, you can remain oblivious to technical SEO and still put performance-driven organic search results to work in drawing more eyes to your company's website. That is what enterprise software company Botify brings to your marketing toolbox.

 

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Synaptics Accelerates Low Power Edge AI Deployment With Edge Impulse Partnership

Proven software platform enables fast development of embedded ML models for Katana SoCs in power sensitive intelligent IoT applications

Synaptics Incorporated announced a partnership with Edge Impulse, the leading development platform for machine learning on edge devices. The partnership combines Synaptics’ Katana™ Ultra Low-Power Edge AI Platform with the Edge Impulse software development platform used by thousands of embedded developers to create, train and deploy custom models for a wide range of AI applications.

 

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Intrinsic ID Announces NIST-Certified Software Random Number Generator (Zign RNG) for IoT Devices

 

SUNNYVALE, Calif., Sept 28, 2021 – Intrinsic ID, the world’s leading provider of Physical Unclonable Function (PUF) security IP for embedded systems, today announced Zign RNG, a new offering enabling IoT chip providers and device makers to establish a high-security random number generator in software enabling it to be deployed on devices even after silicon fabrication to ensure a true source of randomness for IoT devices.

 

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Random number generator software targets IoT devices

Intrinsic ID  announced Zign RNG, a new offering enabling IoT chip providers and device makers to establish a high-security random number generator in software enabling it to be deployed on devices even after silicon fabrication to ensure a true source of randomness for IoT devices.

Random number generators (RNGs) are essential for cryptographic applications and form the foundation of security systems. For IoT devices, an RNG is generally implemented by incorporating hardware peripheral controllers, which are proving to be imperfect as a source for real randomness because they start with a deterministic input. A report from Bishop Fox shows critical vulnerabilities have been disclosed in hardware random number generators used in billions of Internet of Things (IoT) devices whereby it fails to properly generate random numbers, thus undermining their security and putting them at risk of attacks.

 

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