Minute inconsistencies introduced in manufacturing make every chip different from the rest and can be used for authentication.

Anyone who believes vision-based driver monitoring systems (DMS) are unnecessary or obsolete has not been paying attention to the recent market developments covered in EE Times.

Prophesee launches HD Event-Based Vision evaluation kit, enabling for access to breakthrough engineering revision of Gen 4.1 sensor

Comprehensive evaluation kit enables full performance evaluation of Gen 4.1 HD Event-Based vision sensor co-developed with Sony Semiconductor Solutions, featuring the industry’s smallest pixels and superior HDR performance.

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Where science and art intersect

Imagine you’re a professional with decades of experience, generally recognized in your field as having ample competence.

Now imagine that all of a sudden, you’re being asked to provide references to prove you know what you’re doing.

That is one side-effect of a global supply chain mess that has caused companies in chip land not to trust one another.

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You have to treat your internal users as if they are customers because, in a sense, they are.

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If You Want to Gather Insights on Consumers, go Where they Hang Out: How Social Media is Changing Research

There’s an old joke that asks, “Why do people rob banks? Because that’s where the money is.” Corny as it is, we can apply the same thought to consumer research.

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Once best known for interface products such as fingerprint sensors and touchpads, Synaptics’ portfolio now expands into edge-AI processors.

At one time Synaptics Inc. was best known for its interface products, including fingerprint sensors, touchpads, and display drivers for PCs and mobile phones. The company is now making a big push into the consumer IoT market as well as computer vision and artificial intelligence (AI) solutions at the edge, propelled by several acquisitions over the past several years. The company sees big opportunities in computer vision across all markets, and recently launched its edge-AI processors that target real-time computer vision and multimedia applications.

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Astera Labs Aries Smart Retimers resolve signal integrity issues for high-performance server, storage, cloud and workload optimized systems
Avery PCIe and CXL Verification IP enabled Astera Labs to get to market faster
Tewksbury, MA., April 28, 2021 — Avery Design Systems, a leader in functional verification solutions, today announced that Astera Labs, a pioneer in connectivity solutions for intelligent systems, successfully used Avery’s Compute Express Link™ (CXLTM) 2.0 and PCI Express® (PCIe®) 5.0 Verification IP (VIP) and services in developing its Aries Smart Retimer portfolio.

The Avery CXL 2.0 and PCIe 5.0 VIP is a comprehensive solution supporting SoC verification comprised of SystemVerilog-based/UVM agents and compliance testsuites as well CXL system simulation running the latest CXL-enabled Linux kernel on QEMU-to-RTL co-simulation environment.

“The launch of our Aries CXL 2.0 Smart Retimer portfolio is a game changer for mainstreaming specialized workloads in complex heterogeneous compute and composable disaggregation system topologies,” said Kalyan Mulam, VP of Engineering, Astera Labs. “Working with a leading verification IP provider like Avery helped us streamline the design and verification process to deliver our Aries CXL 2.0 Smart Retimers to market and enable the rapidly emerging CXL ecosystem.”

“We are excited to collaborate with Astera Labs on PCIe and CXL verification of their purpose-built retimers, which play a crucial role in rapidly expanding the CXL datacenter ecosystem in 2021 and beyond,” said Chris Browy, vice president of sales and marketing at Avery Design Systems.

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Imagine operating a computer by moving your hands in the air as Tony Stark does in “Iron Man.” Or using a smartphone to magnify an object as does the device that Harrison Ford’s character uses in “Blade Runner.” Or a next-generation video meeting where augmented reality glasses make it possible to view 3-D avatars. Or a generation of autonomous vehicles capable of driving safely in city traffic.

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Rodolphe Barrere is co-founder and CEO of Potloc, a market research company pioneering a new approach to extracting consumer insights.

The best businesses understand the importance of listening to their customers. Customer insights are critical in almost every aspect of a company’s operations, whether you are delivering a finished product or an essential service — and regardless of whether you are B2B or B2C. The Holy Grail of consumer research is finding the best (as defined by relevance and honesty, at least) respondents that can be targeted in a very niche way — and doing so in a way that meets the time constraints of sampling in today’s rapidly shifting consumer markets.

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