A renewed interest in sustainability has revived the long-held dream of a mutually beneficial relationship between our economy and the environment.
Most everyone is still in the “new year, new me” phase, and one of the best ways to reshape yourself is to start a new job. New York is full of opportunities, but there is no one-size-fits-all route to take. For example, those considering starting a family will naturally prioritize companies with a sterling family leave policy. Someone interested in disruption will gravitate toward startups working in decidedly non-tech fields. Even those who just want to join a “fast-growing company” need to be judicious as not all such organizations are scaling at the same rate.
We strongly believe in a person’s ability to understand where they work best. Our “flexible forward” approach to work has helped to nurture our remote Botifyers. Employees have three options for working at Botify: fully remote, a hybrid-work model from home and in the office, and fully in the office.
Back Market, a popular online marketplace for refurbished electronic devices, has just raised $510 million in fresh funding from Sprints Capital, General Atlantic and several other prominent investors.
The Series E brings Back Market’s total valuation to a whopping $5.7 billion, which is nearly double what it was when the startup raised its $335 million Series D just seven months ago — an accomplishment that Lauren Benton, Back Market’s head of U.S. consumer and global supply operations, attributes to a massive shift in consumer behavior amid the pandemic.
A book never written: How to Succeed in Sales Without Really Trying, by Wanda Kind.
Sales acumen is the collection of traits, experiences, skills, and mindsets that enable a salesperson to thrive in their field. But the first thing sales managers want to stress to eager, rising sales representatives is that no one’s born with stellar sales acumen. It’s learned — or rather, it’s developed — a question of nurture more than nature that sales managers answer in the ways that best suit their business.
When it comes to running a successful company nowadays, it’s hard to overstate the importance of search engine optimization, or SEO — the process that draws traffic to your website when people Google something. In fact, last year, businesses spent about $47 billion on SEO-related services, and the market is expected to be worth more than $103 billion by 2025.
Botify, a software startup helping businesses turn organic online searches into increased revenue, is in a position to take a big bite out of this burgeoning industry thanks to a fresh $55 million funding round. The Series C was led by InfraVia Growth, with participation from Bpifrance’s Large Venture fund, Eurazeo and Ventech, and will be used to scale the company’s operations amid increasing market demand.
Prior to developing Botify, French entrepreneur Adrien Menard was heading a large marketing agency in Paris. While there, he says he realized that an average of 50 percent of its website was ignored by sites like Google and Bing, meaning the agency was losing big opportunities to drive traffic and revenue. So, he teamed up with co-founders Stan Chauvin and Thomas Grange to figure out a way to help big companies drive incremental traffic and revenue from these search engines.
Botify does this with three different products. The first is Botify Analytics, which collects and analyzes data from every phase of the search process. The second is Botify Intelligence, an AI-powered engine that uses the data from the analytics product to provide recommendations on ways to not only protect the traffic a company already has, but also grow it. Finally, there’s Botify Activation, which turns all this data and insight into actions automatically, allowing companies’ SEO teams to focus their efforts on other tasks. These tools, coupled with Botify’s strategic partnerships with platforms like Google Cloud, Salesforce Commerce Cloud and Microsoft’s Bing, gives users what they need to get the most out of their online presence.
What Botify says sets the company apart from its competitors is its ability to help companies make their site organically searchable on sites like Google, without any of the tricks typically needed to maintain a high SEO ranking. At the end of the day, Menard says, organic traffic is more sustainable and generates more revenue, which is why Botify is so attractive.
“Organic search marketing represents, on average, about 70 percent of the online traffic and revenue that our customers are doing, so organic search is very important for them and they are going to evaluate Botify on our capacity to support their growth in the revenue coming from the search engines,” Menard told Built In. “[With Botify], they are going to equip their teams with the capabilities to analyze, decide and implement their organic search strategy much faster than if they don’t use Botify.”
Back Market, an online marketplace for refurbished electronics, announced Tuesday it has closed on a massive $335 million Series D, bringing the startup’s total valuation to $3.2 billion. The round was led by General Atlantic, with participation from Generation Investment Management and various existing investors, including Goldman Sachs. Founded in 2014, Back Market offers an alternative solution for people who don’t want to pay full price for a brand new electronic device.
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